Get To Know

About Amai

We're on a mission to lift and strengthen mothers around the world, one mom at a time.

We are about mothers who are at home, at school, and everywhere else around the world. We produce a podcast dedicated to uplifting and inspiring mothers everywhere. We aim to empower and honor moms from all walks of life by sharing their inspiring stories, expert advice, and practical tips.

Whether you're a new mom seeking guidance or a seasoned pro looking for fresh inspiration, our podcast is your go-to resource for navigating the beautiful chaos of motherhood.

Mother and children

The Mission

We are on a mission to empower mothers everywhere.

Our goal is to create a supportive community where moms can find encouragement, wisdom, and laughter as they navigate the incredible journey of motherhood.

Mother and daughter

The Vision

Amai is a vision for lifting mothers and celebrating their contributions to the world. We believe that when mothers are supported, families and communities thrive.

Our vision is to change the way the world sees mothers — to shift the narrative from one of sacrifice to one of strength.

We believe that every mother's voice matters, every mother's story is important, and every mother deserves to feel valued.

Aurora Ninow with family

The Host

Aurora Ninow is the designer and creator of Amai. She is a mother of 4, host of The Amai Podcast, and former co-presenter at the United Nations.

Her passion lies in strengthening mothers around the world and helping them feel valued in their role as mothers. Through Amai, she brings together inspiring stories, practical advice, and a vibrant community.